The Cheapest, Most Effective Promotional Items Campaigns for Your Business

In previous blog posts, we've talked about the ROI of promotional items campaigns, but with such a wide variety of customizable products available, how do you which one will be best for your business, and most appealing to potential customers? Well, I wanted to shed some light on what specific products can get you the best response for the least amount of money. Now, keep in mind that every industry is different, so use these as more general guidelines for when you're looking to launch your campaign.

But first, let's set up the criteria for what makes an effective promotional items campaign:

• The product should be long lasting: You'll want the product to be something that can be used repeatedly by the recipient. The more they use it, the more often they'll see your branding.
• The product should be highly visible: Not only do you want the recipient to see your product, you want them to use it in a way that it will frequently be seen by others. The recipient should be like a living advertisement for your business.
• The product should be special and eye-catching: Boring products aren't going to bring new customers in the door. If it's not interesting or useful, no one is going to want it.
• The product should be inexpensive: Any good business owner is looking to keep costs low. The promotional product should fit in to your budget.

So now we know what makes a promotional product effective, let's look at some products that fit the above criteria:

• Tech Products: Things like USB drives and cell phone cases are great because everyone needs them, but people rarely go out of there way to buy them for themselves. Plus they'll be used frequently (and in the case of USB drives, they might even be used by multiple people).
• Umbrellas: Another great items that just about everyone needs. And umbrellas usually last a long time. Many people keep them in the car or in the office just in case it starts raining. Just remember to keep things interesting by choosing a unique design (such as this vintage bubble umbrella pictured above).
• Hats or Shirts: Hats or shirts can be worn for years! Much of our apparel comes from the popular manufacturer American Apparel, so you know there quality products. But with apparel, it really comes down to how creative you can get with it. Simply sticking your logo on a t-shirt isn't going to cut it. Be bold when designing your custom shirts.
• Tote Bags: People love reusable tote bags, but similar to umbrellas or tech products, people rarely ever buy them. And while perhaps the standard tote bag can be a bit boring, there's a huge collection of bags available, in a variety of colors and styles. Be sure to choose something that's unexpected.