4 Unexpected Ways to use Promotional Products

The top reason why business owners purchase promotional products? To Generate new customers. It's understandable why this is the default setting for a campaign. New customers are the lifeblood of any business. But there are many, often overlooked uses for promotional items.  The only limit to using promotional items is your imagination. Here's just a  few of the different ways your branded gifts:

• Customer Appreciation Gifts: Everyone knows it's much more expensive to create a new customer than keep an existing one. A customized gift to loyal customers is an excellent way to make sure that they are happy, and remain a customer for years to come. Even if you can only afford to do this for the customers that have been with your company the longest,
• Upsell Customers: Upselling customers on higher quantities, or cross selling with related products is a great way to increase your average value per transaction. Tossing in a promotional product that is in some way related to your product is a cost effective way to increase your revenue.
• Incentives for Your Sales Team: Sometimes a promotional item is a perfect way to help your sales team reach their goals. Premium promotional items such as computer tablets or a gold club are great for energizing your sales team for one big push.
• Contests: Speaking of premium promotional items, something like a branded computer tablet is a great way to motivate your customers to enter a contest. If you've got a big following in social media, try using your followers to help spread the word about your brand, with the one lucky one winning the prize. Plus since it's a branded item, you'll get additional exposure as that fan proudly shows off their prize!

Remember- When it comes to promotional items- Don't limit yourself. Handing out gifts to prospective clients is just one of the ways they can benefit your business!