How Promotional Products can Turn Employees into Brand Ambassadors

Positive word of mouth is one of the strongest forms of marketing out there. All the print ads in the world are not as powerful as a sincere and thoughtful opinion. And your employees, not just your sales team, should be acting as brand ambassadors for your company. Employees that are engaged and fulfilled by their jobs will perform better, leading to a more successful company overall. You'll need to encourage employees to be excited about work and to set an example for them. Show to them how you're promoting the business through your genuine enthusiasm. The engaged ones will follow suit. Leading by example can mean several different things, depending on your business. It could mean that you and the other executives are acting as brand ambassadors through Twitter (and what your employees to do the same). Or it could simply be in how you interact with clients. The term "brand ambassador" will mean something different to everyone, just as long as you're representing the business in the right way, your employees will get the hint and do the same.

But beyond setting the example, you need to give your employees the means to promote your business. This is where promotional products come in. Loading each of your employees with a sampler pack of branded items (and for the sales team, make sure they've got branded items to give away before they meet with every client) is a great way to turn them in to brand ambassadors. Promotional products act as a great ice breaker. When you've got free products to give away, it gives your employees an opportunity chat with potential customers and talk about your business.

Promotional items can also be used to get your employees excited and talking about work themselves. Try giving away some of the premium items to your employees (perhaps as a giveaway or a reward) and encourage them to talk about it on social media. Heck, if the gift is good enough, they'll probably be talking about it on their own! Now they're hundreds of followers are seeing this great gift, and in their mind they're seeing that your company treats your employees well. Anyway you can help get the word out about the company is a good thing. And this is just scratching the surface. Don't be afraid to get creative. Talk with your employees and see if they've got ideas. Remember, happy employees are more productive and more likely to be brand ambassadors.