Being Memorable – A Holiday Idea

The right promotional gift can trigger sales

This time of year companies begin thinking about how to thank customers and provide them with a token of appreciation for their business that will keep the company in their clients’ minds throughout the coming year.  It’s promotional gift time. 

With so many different, customizable items available, companies have a vast array to choose from.  For executives, high-end pen and pencil sets, leather agendas and portfolios, and decorative desk items, such as precious stone globes and high-end thermometer/barometer/clock combos, are good bets.  For mid-level management, apparel, edible gift baskets and other reasonably priced gifts are but a few attractive options.  For the general staff, you can’t go wrong with stress balls and tins of cookies or popcorn.  Each choice can be emblazoned with company logos, URLs and 800 numbers. 

But, for that special gift that’s not only decorative, but also functional and guaranteed to be displayed throughout the year, consider the all-purpose, tried-and-true customizable calendar, which is generally displayed where it can be seen and read easily. It presents an opportunity for the companies who are gifting the calendars to remain in their clients’ consciousness 24/7/365. 

You may remember your parents getting a calendar in December from their bank, a local restaurant or even the dry-cleaner. They were pretty utilitarian, and the presentation was standard. The company name or a picture of its location or products, along with the address and phone number were clearly visible.  Over the years, the standard wall calendar was joined by pop-up desk calendars, monitor frames and even credit-card sized versions suitable for a wallet.  And all bore the name, address and phone number as well as URLs and, more recently, social media addresses. 

Today’s calendars hardly resemble what your parents received in the mail. The conventional standard promotional calendar has morphed into a more contemporary, sophisticated item.  Calendars now can have themes reflecting their business and location.  Depending on your target market, the images placed on the calendars might show people using the company’s products, or employees performing services.  The information on the days of each month can be embellished to provide reminders about re-ordering certain products, or notes about special events, such as trade shows or training classes.  Today’s calendars don’t simply hang on a wall, they’re multi-functional.  Lorraine Gregory Promotional is on the cutting edge in offering personalized calendars that go beyond a generic customer gift to where the calendar has the name of the recipient on the calendar as well dates relevant to the recipient.

While no promotional item is a guaranteed gateway to continued and increased sales, those with staying power – such as calendars -- will probably ensure that the company who provided it is the first one considered when a need is identified.  Lorraine Gregory Communication’s Promotional Product Lineoffers a wide variety of customizable calendars and other gift ideas for clientsand employees.  Contact us now and start solidifying your holiday gift plans.